مجلة آفاق للبحوث والدراسات
Volume 9, Numéro 2, Pages 428-440
2026-07-31
The Impact Of Standardization On The Economic Contribution Of Hotels In Algeria: A Microeconomic Econometric Analysis
Authors : Ould Said Mohammed .
Abstract
This study examines the effect of standardization on the economic contribution of Algerian hotels, measured through annual turnover (CA) and employment generation (full-time equivalents - ETP). Drawing from the macro-level "supply-demand-contribution" analytical framework applied to Algerian tourism over 1999-2018 by Brahimi & Rouaski (2020), we transpose this structure to the micro level of individual hotel establishments. Utilizing an original dataset of 85 hotels collected via structured questionnaires in 2023-2024 across key tourist wilayas (Alger, Oran, Constantine, Ghardaïa, Tamanrasset), two econometric models are estimated using Ordinary Least Squares (OLS) with robust standard errors. Results reveal a statistically significant positive impact of standardization—measured through PQTA labeling, star classification, and quality audit compliance—on both turnover (+28.45 million Algerian Dinars per standardization index point, significant at 1%) and employment generation (+12.31 ETP per index point, significant at 5%). These findings confirm the strategic role of standardization initiatives in enhancing hotel professionalization, occupancy rates, revenue generation, and job creation, thereby supporting Algeria's economic diversification objectives beyond hydrocarbons.
Keywords
: standardization ; hotel performance ; turnover ; employment ; econometrics ; Algeria, PQTA ; economic contribution
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