المجلة الجزائرية لبحوث الإعلام والرأي العام
Volume 9, Numéro 1, Pages 148-162
2026-07-07
University Curricula In Media And Communication Between Traditional Heritage And Artificial Intelligence Challenges: Towards An Innovative Vision For University Media Education
Authors : Ben Lagha Faten .
Abstract
Education Abstract Media and communication education at the university level is at a genuine turning point. On one hand, it carries the weight of a pedagogical tradition built around twentieth-century broadcasting norms, print journalism values, and a discipline-focused way of organising knowledge. On the other, it faces the very real disruption of generative AI — algorithmic newsrooms, data-driven storytelling, and platform-based media economies that have fundamentally changed what employers expect from graduates. This paper makes the case that the friction between inherited curricula and these new technological realities isn't just a matter of updating course content. It's deeper than that — it's an epistemological challenge that forces us to ask what university media education is actually for. Drawing on curriculum theory, critical media studies, and evidence from professional practice, the paper maps out the structural assumptions baked into conventional media programmes, then examines how AI — particularly large language models, synthetic media tools, and automated content systems — challenges those assumptions at the level of skills, ethics, and disciplinary identity. Rather than calling for uncritical adoption of new technologies or a defensive return to tradition, the paper proposes a framework for curriculum renewal that tries to hold both concerns together. Particular attention is given to Arab universities, where institutional conservatism, weak research infrastructure, Arabic-language technology gaps, and geopolitical constraints make an already difficult situation considerably harder. The paper ends with practical recommendations and a call for a regionally coordinated research agenda on AI-informed media education.
Keywords
Keywords: media education, journalism curricula, artificial intelligence, Arab universities, curriculum reform, media literacy, generative AI, higher education.
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