مجلة نماء للإقتصاد والتجارة
Volume 10, Numéro 1, Pages 50-63
2026-06-30
Unlocking Growth Through Social Media Marketing: Empirical Evidence From Small Businesses In Sétif, Algeria
Authors : Rebbouh Manel .
Abstract
This study investigates the role of social media marketing in enhancing the performance of small and medium-sized businesses (SMBs) in Sétif, Algeria. It focuses on three key dimensions: online advertising, and customer interaction. A descriptive and analytical approach was adopted, using a structured questionnaire and SPSS (v26) for data analysis. The findings reveal a statistically significant and positive impact of social media platforms on business performance. Social media proved effective in expanding market share, improving customer satisfaction, and reducing marketing costs. The study provides evidence-based recommendations for SMBs to adopt strategic digital engagement practices to sustain growth and competitiveness.
Keywords
Social Media Marketing ; Business Performance ; Social Media Advertising ; Social Media Interaction ; Small Businesses in Sétif
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