فصل الخطاب
Volume 15, Numéro 2, Pages 747-766
2026-06-30
Trump’s Communication Style And Political Polarization: Twitter And The Incitement To The Capitol Assault
Authors : Benmerabet Naime .
Abstract
The study sheds light on the key question of how President Trump’s rhetorical choices decisively undergirded a hostile discursive buildup against Trump’s opponents and hence incite his supporters to walk down the Capitol on January 6th, 2021. The study focuses on the rhetorical devices mobilized by President Trump to encode his allegations, falsehoods, dichotomous views, populist discourse and demagoguery to manipulate the US electorate, impugn doubts about the legality of the electoral process, denounce the alleged corruption of Democrats, pusillanimous Republicans, liberal news media in the so-called “rigged elections” of 2020. The study utilizes a qualitative rhetorical analysis method to analyze Trump’s rhetorical devices and construe his communication style. The study concludes that Trump’s communication style unwaveringly contributed to accentuating the state of political polarization in the US after 2020 presidential election and inciting his supporters to walk down the Capitol to disrupt the certification of a democratically elected government.
Keywords
Donald J. Trump ; political communication ; rhetorical devices ; political polarization ; Capitol assault
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