المجلة المغاربية للدراسات التاريخية والإجتماعية
Volume 18, Numéro 1, Pages 776-795
2026-06-20
Methodological Hybridization In Information And Communication Sciences: The Qualitative-quantitative Duality.
Auteurs : Ardjoun Samir .
Résumé
This contribution proposes a conceptualization of mixed methodological approaches within information and communication sciences . The implementation of a hybrid methodology is analyzed as a strategic trade-off between research tools on one hand, and the mobilized scientific objectives on the other. Throughout this article, we examine the complex and sometimes fluctuating nature of methodology in information and communication sciences. The approach adopted crosses field feedback with the mobilization of interdisciplinary research; our research process aims to explore the common methodological interfaces that link information and communication sciences to the humanities and social sciences at large.
Mots clés
Mixed-methods approach ; Quantitative research ; Qualitative research ; Research tools
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