حوليات جامعة قالمة للعلوم الاجتماعية والإنسانية
Volume 20, Numéro 1, Pages 337-359
2026-06-18
Understanding Google Algorithms For The Marketing Of University Libraries Through Google’s Search Engine: A Study In Light Of The Penguin Algorithm
Authors : Zebila Loubna . Meguenani Sabrina .
Abstract
This study aimed to examine the compatibility of university libraries with the Penguin algorithm in order to better understand university library marketing through Google’s search engine and to strengthen their digital presence. For this purpose, a combined analytical and comparative approach was applied to examine the websites of the Library of Algiers 3 University and the Library of Oran 1 University, relying on insights provided by the SEMrush report. The findings indicated a relative compatibility of the sampled libraries with the algorithm, leading to recommendations that include repositioning the university library as a strategic actor within the university’s digital strategy.
Keywords
University Libraries ; Search Engine Marketing ; Algorithms ; Google ; Penguin
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
العايب كمال
.
زهرة مصطفى
.
ص 23-38.
Zebila Loubna
.
Megnani Sabrina
.
pages 83-92.
