الرواق
Volume 12, Numéro 1, Pages 234-252
2026-06-05
Persuasion Strategies: From Traditional Influencers To Smart Chatbots - A Study On A Sample Of Users Of Artificial Intelligence Applications -
Authors : Gherabi Abdesselem .
Abstract
This study aimed to reveal the unlimited potential of smart chat programs in persuasion and shaping public opinion. the study community was formed from a deliberate sample of 45 university professors and doctoral students in various disciplines at Algerian universities who use artificial intelligence programs in various research fields. the results showed that "artificial intelligence chats" are issued for all types of persuasion ":Accuracy and correctness of information, Language quality, Use of logic, Ana shaping public opinion. the study community was formed from a deliberate sample of 45 university professors and doctoral students in vlytical ability, level of discussion, Persuasi veness", compared to other means. The study recommends the need to create artificial intelligence tools and create mechanisms to ensure that humans retain control over them to provide more accurate and interactive content.
Keywords
Persuasion ; Influencers ; Intelligent Chatbots ; Artificial Intelligence
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