مجلة إقتصاد المال والأعمال
Volume 11, Numéro 1, Pages 1215-1234
2026-05-31

The Role Of Financial Communication In Achieving Optimal Use Of Financial Technology A Case Study Of Algeria Post



Authors : Lebbouz Nouh . Cherfaoui Soumia .

Abstract

This study aims to highlight the role of financial communication in encouraging individuals and institutions to adopt financial technology (FinTech) and its innovative financialsolutions. It does so by ensuring instant access to information, facilitating seamless d seamless data exchange, enhancing transparency, and improving operational processes. Using a descriptive and inductive methodological approach, the study explored interview questions addressed to a representative of the largest financial institution employing FinTech in Algeria—Algérie Poste. The responses were analyzed and discussed accordingly.

Keywords

Digital Financial Services; Digital Transformation; Financial Communication; Financial Technology (FinTech); Strategic Communication.

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