مجلة إقتصاد المال والأعمال
Volume 11, Numéro 1, Pages 1161-1174
2026-05-31
The Role Of Business Intelligence In Enhancing The Quality Of Decision-making
Authors : Boudraa Oumnia .
Abstract
Business Intelligence (BI) plays a pivotal role in enabling timely, accurate, and fact-based decisions that enhance organizational efficiency and competitive advantage. Yet, BI tools alone are not enough; their effectiveness depends on qualified experts who can translate analytical insights into actionable guidance for decision-makers. When organizations successfully balance analytical rigor with managerial needs, decision quality improves significantly. Moreover, motivating managers to read, create, and share BI reports is essential for fostering a data-driven culture and moving away from intuition-based decisions. Ultimately, BI becomes valuable only when actively used across all decision-making levels
Keywords
Business Intelligence; decision-making; analytics
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