المقريزي للدراسـات الاقتصادية والمـالية
Volume 10, Numéro 1, Pages 52-71
2026-06-01

Le Rool Of Internal Marketing In Organisation Case Study Of The Public Institution For Neighborhood Health - Aflou-



Authors : Brital Fatima Zohra .

Abstract

This study aimed to reveal the reality of internal marketing application in an organization by measuring the dimensions of internal marketing. The study concluded that the institution under study has applied empowerment, despite limited interest in adopting training, incentives, and internal communication dimensions. Finally the study recommended the need to pay attention to applying the concept of internal marketing in the organization.

Keywords

Internal marketing; training; Motivation; Internal Communication; Neighborhood Health Aflou.

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