Revue des Economies financières bancaires et de management
Volume 15, Numéro 1, Pages 198-214
2026-04-30

The Impact Of Augmented Reality On Dimensions Of Perceived Product Value: Trust Engineering In The Digital Age A Sephora Case Study



Authors : Sari Ahlem .

Abstract

This study seeks to investigate the impact of augmented reality on perceived value and its role in enhancing consumer confidence in digital shopping at Saphora. The researcher relied on a descriptive analytical approach, and data was collected through a questionnaire distributed to 300 individuals. The study found positive results indicating the impact of augmented reality on the dimensions of perceived product value.

Keywords

augmented reality ; functional value ; emotional value ; economic value ; social value

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