دراسات اقتصادية
Volume 20, Numéro 1, Pages 296-308
2026-04-14

Tourism Without Promotion: A Marketing Perspective On Algeria’s Untapped Potential



Authors : Bennedjai Rania . Zaghez Sara .

Abstract

This study aims to analyze the tourism sector in Algeria, focusing on its role in diversifying the economy and reducing reliance on hydrocarbons. It examines the sector’s historical development, from the establishment of the National Tourism Office after independence, through investment and infrastructure development, to recent reforms promoting both domestic and international tourism. The study highlights the challenges facing tourism, such as infrastructure limitations and regional competition, as well as the opportunities arising from Algeria’s natural and cultural assets and recent governmental initiatives. Additionally, the study includes a SWOT analysis of the sector and provides practical recommendations for sustainable tourism development and investment enhancement.

Keywords

Tourism Promotion, Destination Marketing, Algeria

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