المجلة الدولية للاتصال الاجتماعي
Volume 13, Numéro 1, Pages 102-116
2026-03-31
Reconceptualizing Community Through Digital Ethnography -a Theoretical Review-
Authors : Henouz Randa .
Abstract
The rapid expansion of digital technologies has profoundly transformed how social life is organized, experienced, and studied. That why digital ethnography has emerged as a critical methodological approach for examining how communities are constructed, maintained, in online and hybrid environments. This article provide a comprehensive overview of the methodological and theoretical implications of digital ethnography in the study of online communities. we argue that communities are emergent, fluid, and networked constellations enacted and interpreted across online and offline spaces. We also explore how digital ethnography has evolved to capture the complexities of community formation, identity, and governance in the digital age.
Keywords
Keywords: digital ethnography, netnography,community, online sociality, online communities.
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