المجلة الدولية للاتصال الاجتماعي
Volume 13, Numéro 1, Pages 43-58
2026-03-31

Applications Of Mmr Toolbox In Media & Communication Studies In The Era Of Artificial Intelligence



Authors : Bouchoukh Hadjer .

Abstract

Abstract: This paper highlights cotemporary employment of Mixed Methods Research (MMR) toolbox in latest foreign media & communication studies, in order to motivate Arab academic studies, to adopt free methodology in harmony with current Media & communication phenomena privacy. It was relied upon descriptive approach by review of literatures, digital search and comparative content analysis of 32 studies published between 2023-2025 to describe now qualitative, quantitative, integrated and AI-powered research tools. The paper concludes with its results related to findings and challenges of renewed MMR tools applications in media & communication sciences, followed by practical recommendations to establish emerging tools in media & communication specialities.

Keywords

Media & communication studies ; MMR ; Mixed Methods Research ; Qualitative approaches ; Quantitative approaches

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