Revue de Recherches et Etudes Scientifiques
Volume 20, Numéro 1, Pages 1225-1243
2026-01-26
Mobile Journalism Applications (mojo App) And Digital Tourism Content Production: A Theoretical Reading In Light Of Transformations In The Communication Landscape
Authors : Bensaid Abdelmadjid . Boussaba Abdenour .
Abstract
This study aims to identify the integrative relationship between mobile journalism (MoJo) applications and the production of digital tourism content in light of rapid advances in communication technology, through a theoretical analysis. It further seeks to elucidate the mechanisms through which smartphones are employed in producing digital tourism content, drawing on key MoJo attributes-immediacy, ease of use, cost efficiency, and the capacity for cross-platform publishing. The study also examines how this emergent journalistic mode contributes to shifting tourism content from traditional narration toward digital experiences that enhance audience engagement. The findings indicate that MoJo applications constitute an effective strategic tool for tourism marketing, enabling content creators to document experiences and destinations in creative ways. This, in turn, enriches digital content and strengthens public awareness of tourism assets through a contemporary, interactive approach.
Keywords
Mobile Journalism Applications ; Digital Tourism Content Production ; Mobile Journalism (MoJo ; Tourism Media ; Digital Content Production
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