مجلة الإبداع
Volume 16, Numéro 1, Pages 180-196
2026-01-15

Tourist Attitudes Toward Digital Marketing In Algerian Hotel Establishments



Authors : Mouzai Bilel .

Abstract

Today's tourism industry operates in a fundamentally transformed landscape shaped by rapid digital transformation. This research investigates how tourists perceive the adoption of digital marketing by hotel establishments across Algeria, examining four key channels: websites, email, social media, and mobile platforms. Through a survey of 50 hotel guests using the Statistical Package for the Social Sciences (SPSS), we found compelling evidence that while Algerian hotels excel at leveraging websites and social media—achieving very high engagement levels—they significantly underutilize email and mobile marketing opportunities. Overall, tourists perceive digital marketing adoption as moderate rather than advanced, revealing both established strengths and substantial untapped potential in the sector.

Keywords

digital marketing ; website marketing ; email marketing ; social media marketing ; mobile marketing

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