مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
Volume 18, Numéro 2, Pages 339-355
2025-12-31

The Role Of Artificial Intelligence In Using Financial Technology To Enhance Trust In E-commerce Platforms - An Analytical Study



Authors : Kaddouri Mohammed . Belahbib Abd El Kamel .

Abstract

This study aims to analyze the role of artificial intelligence in financial technology as a trust-building mechanism within e-commerce platforms. This is accomplished through an examination of AI-powered models designed to detect fraud and ensure customer data protection. Through descriptive statistical analysis of empirical data concerning customer trust levels, we conclude that artificial intelligence demonstrates significant potential in mitigating fraud risks. AI functions as an analytical tool for interpreting and preemptively identifying fraudulent activities. However, it simultaneously constitutes a source of concern for over 90% of customers surveyed.

Keywords

Artificial Intelligence ; Fintech ; E-commerce ; Trust ; Fraud Detection

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