Advanced Research in Economics and Business Strategy Journal
Volume 6, Numéro 2, Pages 126-141
2025-12-31

Dynamics Of Valence Framework On Adoption Intention Of Financial Derivatives In Developing Markets



Authors : Tunze Ruva . Richard Evelyn . Mkwizu Eric .

Abstract

Abstract This study examines the intention to adopt financial derivatives by integrating valence-based factors, perceived benefit and perceived risk, while examining the moderating role of perceived complexity. Data were collected from 142 finance and risk directors across financial institutions in Tanzania, and the model was tested using Structural Equation Modeling (SEM). The results reveal that both perceived benefit and perceived risk significantly influence the intention to adopt financial derivatives. Complexity significantly moderates the relationships. This study contributes theoretically by validating an extended Valence-risk-Benefit framework. It enhances derivative adoption, emphasisingbenefits and related risks while cation on complexity as hinderance. (Keywords: Perceived risks, Perceived Benefit, Valence, Complexity, Financial derivative.)

Keywords

Perceived risks ; perceived benefit, ; valence, ; complexity. ; financial derivatives.

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