الحوار الثقافي
Volume 14, Numéro 2, Pages 725-742
2025-12-12
The Role Of Digital Communication In Managing Corporate Commercial Activities: A Case Study Of Air Algérie – Algiers Branch
Authors : Aziz Besma . Aissa Abdi Noria .
Abstract
This paper aims to shed light on the pivotal role that digital communication plays in managing the commercial operations of companies. To make this concrete, we have chosen the Algiers branch of Air Algérie as our study case, examining in depth how various digital The findings indicate that the vast majority of procedures now take place via electronic means, through ticket-booking services, real-time flight tracking and interaction with customers in a more efficient way, as well as achieving significant satisfaction among the staff. Additionally, among the recommendations is the adoption of strong measures to safeguard data and information, such as using advanced encryption techniques and further securing electronic payment platforms to ensure the protection of information from hacking.
Keywords
Digital Communication; Digitalization; Commercial Activities.
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