مجلة اقتصاد المال و الأعمال
Volume 9, Numéro 3, Pages 186-202
2025-09-30
The Role Of Artificial Intelligence In Promoting Tourism: A Case Study Of A Sample Of University Professors From Mila University Center And The Beneficiaries Of Mobility Programs For Level Enhancement In Istanbul
Authors : Boubakeur Yacine .
Abstract
This article aims to examine the impact of artificial intelligence in promoting tourism. it begins with a theoretical section, in which the key concepts related to intelligence and tourism are defined. The second section focuses on the practical dimension of the study, where the descriptive method was applied in the theoretical part, while the case study methodology was adopted in the practical part. Questionnaires were distributed at the University Center Abdelhafid Boussouf in Mila to a sample of 40 individuals, including university professors and PhD students. The collected data were processed and analyzed using SPSS 26. This study concludes that artificial intelligence has a significant impact on promoting and improving tourism by providing personalized recommendations and customized travel plans. These AI-driven suggestions—whether upon the user’s request or proactively—contribute to saving tourists’ time and often help them discover better destinations than those they might have chosen themselves.
Keywords
Artificial Intelligence, Tourism
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