آفاق علمية
Volume 17, Numéro 2, Pages 1199-1216
2025-11-30
Influencers As A Lever For The Electronic Reputation Of Companies In Algeria
Authors : Iznasni Ali . Bessouh Nadira .
Abstract
the advent of influencers has disrupted social networks. With their popularity and notoriety, companies are compelled to adopt an influencer marketing strategy to confront tough competition. Influencers accompany companies in their communication efforts, embodying the brand image, digital identity, and e-reputation. To address the research question, we conducted a survey with a sample of 121 internet users. The results obtained confirmed the proposed research hypothesis.
Keywords
Influencer ; social media ; E-reputation
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
.
pages 257-268.
Bellout Ikram Nor El Houda
.
Kourbali Baghdad
.
pages 871-888.
