الريادة لاقتصاديات الأعمال
Volume 11, Numéro 2, Pages 306-324
2025-06-30
The Impact Of Green Marketing Strategies On Achieving Environmental Sustainbility : A Comparative Study Between Weleda (germany) And Saidal(algeria).
Authors : Rabehi Nadia .
Abstract
This research paper aims to analyze the role of green marketing strategies in enhancing environmental sustainability by conducting a comparison between two companies, Weleda (Germany) and Saidal (Algeria). The study focuses on understanding the impact of green marketing on environmental sustainability and illustrating how sustainable marketing practices can contribute to reducing environmental impact and promoting sustainable development. Additionally, it examines the differences in applying green marketing strategies between a global company like Weleda and a local company like Saidal. The study concluded that Saidal still lacks experience in effectively implementing green marketing practices, unlike Weleda, which has integrated sustainability principles since its inception
Keywords
Green Marketing ; Environmental Sustainability ; Green Marketing Strategie ; Corporate Social Responsibility.
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
.
pages 257-268.
Roqi Alawi Akhmad
.
Triyono Agus
.
Nur 'aini Fitria
.
pages 5-22.
