مجلة الرسالة للدراسات الإعلامية
Volume 9, Numéro 2, Pages 95-105
2025-06-30
The Role Of Social Media Influencers In Promoting Algerian Cultural Heritage A Case Study Of Influencer Khoubib Kowas As Model
Authors : Layachi Nadia . Manamani Nadia .
Abstract
Abstract: This article emphasizes the crucial role of social media influencers in the promotion of Algerian cultural heritage. It illustrates how tourism influencers in Algeria have become key figures in revealing the country's hidden treasures. By effectively using platforms such as Instagram, YouTube, and TikTok , these influencers create engaging content that showcases Algeria's breathtaking landscapes, rich historical sites, and vibrant local traditions. Our study focused on Khoubib Kowas, a prominent influencer who has positioned himself as a leading ambassador for cultural tourism. His impact resonates on local, national, and global levels as he documents his travels across Algeria. Through visually striking posts and captivating narratives, Kowas attracts both domestic and international audiences, skillfully highlighting the richness of Algeria's diverse cultural heritage. Keywords: Social media, influencer, tourism, promotion, Algerian cultural heritage
Keywords
Social media ; tourism ; promotion ; Algerian cultural heritage ; influencer
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Abache Layachi
.
Lazar Samira
.
pages 136-148.
Said Houari Amel
.
pages 257-268.
Zerouati Maouahib
.
Sayah Fatima
.
pages 175-185.
