أطراس
Volume 6, Numéro 2, Pages 285-298
2025-07-15
The New Gutenberg Revolution: Literature And Readership After Artificial Intelligence
Authors : özağaç Mustafa .
Abstract
This article explores how artificial intelligence (AI) is reshaping the relationship between literature and readers, proposing the concept of a "New Gutenberg Revolution." Building upon a presentation delivered at the Complutense University of Madrid in 2024, the study examines the trajectory from digital literary applications – such as the 2012 Explore Shakespeare app – to the current possibilities introduced by AI-supported literary experiences. Through comparative readings between Shakespeare and classical Turkish literature (particularly Fuzûlî’s Layla and Majnun), the article highlights how AI facilitates creative interaction with texts across cultures. It suggests that AI not only enhances intertextual engagement but also redefines the reader’s role from passive consumer to active co-creator. The theoretical framework draws on the works of Felski, Rancière, Deleuze, and Damrosch to argue for a rhizomatic, user-centered approach to reading in the post-digital era. This study asserts that AI may play a similar disruptive and democratizing role in literature as the printing press once did, by expanding both access and interpretive agency.
Keywords
Artificial Intelligence and Literature ; Digital Reading ; Comparative Literature ; Reader Response Theory ; Rhizomatic Reading ; The New Gutenberg Revolution
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