دراسات اقتصادية
Volume 19, Numéro 2, Pages 128-143
2025-07-10

Algerian Final Consumer Behavior Towards Products: Between Quality And Price Affordability (case Study)



Authors : Missoumi Djilali .

Abstract

This research paper aims to analyze and measure the impact of smartphone's quality dimensions on the ability to pay prices of smartphone, for a sample of university students' opinions at the Qasr Al-Shalala University Annex (Tiaret), relying on the use of parametric analysis tools appropriate for the study, where we designed a questionnaire and distributed it to a suitable random sample of 100 individuals. The study reached a set of results, that revealed that all eight smartphone quality dimensions variables enter into the model, and none of them can be excluded, with the presence of a strong positive correlation between the dimensions of smartphone quality and the ability to pay prices of a sample university students' opinions at the Qasr al-Shalala University Annex (Tiaret) in paying their prices (smartphones), and the presence of a positive (impact, result) good relationship between the study variables.

Keywords

Ability to pay product prices ; ; Ability to pay smartphones prices ; Quality and product ; Smartphones

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