مجلة الاقتصاد وادارة الاعمال
Volume 9, Numéro 1, Pages 107-121
2025-06-30

Exploring The Impact Of Social Networks Advertising (sna) On Brand’s Reputation



Authors : Elbachir Sabrina .

Abstract

Studies demonstrate that social media platforms may accurately gauge users' perceptions of a business and their propensity to purchase. Therefore, it is essential for brand advertisers to devise and execute an effective strategy when creating social media advertisements for any product or service. An examination of the impact of social network advertising on reputation seems compelling. To accomplish this objective, we conducted an empirical study with a convenience sample of 103 social network users. Moreover, our research, based on a literature review, seeks to validate our interest in social networks advertisements.

Keywords

: social networks ; advertisement ; brand reputation

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