مجلة العلوم وافاق المعارف
Volume 5, Numéro 1, Pages 334-350
2025-06-30
Electronic Reputation Management Of The Organization As A Mechanism For Attracting And Retaining Talents And Competencies
Authors : Mansouri Sofiane . Chine Fairouz .
Abstract
An organization's reputation has transitioned from traditional notions to electronic concepts connected to information and communication technology development. It has presented many concepts that organizations must deal with and adapt to by being responsive and vigilant, utilizing them to fulfill added value. This research paper adopted a descriptive-analytical approach to emphasize the impact of managing an organization's reputation in the digital space on attracting and retaining talents and competencies from the labor market. The study concluded that effectively managing an organization's reputation electronically significantly improves its ability to attract talented, experienced, and competent individuals. However, it also cautions organizations to be careful in depending solely on electronic spaces for managing their organizational reputation.
Keywords
Reputation ; Electronic Reputation ; Electronic Reputation Management ; Talents
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