المقريزي للدراسـات الاقتصادية والمـالية
Volume 9, Numéro 1, Pages 564-578
2025-06-01
The Forms Of Customer Relationship Management Within Companies; Sarl Very Net Case
Authors : Bougheraba Ouassila . Meziani Mustapha .
Abstract
The objective of this work is to explore the concept of customer relationship management (CRM) within the company by studying its various dimensions, operational, analytical and collaborative. To achieve this, we conducted a study based on interviews within the SARL Very net. The result obtained allowed us to conclude that CRM is predominantly perceived as operational.
Keywords
Customer relationship management ; SARL Very net ; collaborative management ; analytical management ; operational management.
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