مجلة دفاتر اقتصادية
Volume 16, Numéro 1, Pages 447-461
2025-05-25
Innovating Through Strategic Alliances: Criteria For Selecting Partners And Practical Lessons From The Bmw And Gwm Joint-venture
Authors : Saci Amel . Belaidi Abdelaziz .
Abstract
In an environment characterized by rapid technological evolution and increased competition, innovation proves to be a key element for the success of companies in order to remain competitive. In order to foster this innovation, more and more companies are opting for collaborations due to a lack of resources, highlighting the importance that allows them to merge their efforts to overcome challenges together, and thus the choice of partner appears as an important process to ensure success. This article presents the results concerning the determining criteria for selecting partners for innovative collaborations, based on a literature review and a case study of the joint venture between BMW and GWM. The conclusions of this study highlight that complementarity and trust are among the most significant factors, as well as an effective governance structure and an aligned strategic vision, which can lead to innovative outcomes. Keywords: Cooperation, Joint venture, Partner selection, Criteria, Innovation
Keywords
Cooperation ; joint venture ; partner selection ; criteria ; innovation
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