مجلة الرسالة للدراسات والبحوث الإنسانية
Volume 10, Numéro 1, Pages 77-87
2025-04-04
Television Advertising And Its Impact On The Recipient A Study In Design And Impact
Authors : Rezaiguia Hichem .
Abstract
Television advertising is one of the most prominent media that significantly affects the formation of socio-cultural consciousness, in particular those that direct their messages to a certain category of society such as women. Television advertising has become a powerful tool for constructing and dispelling gender stereotypes, including the depiction of women in certain contexts ranging from traditional to modern. Television advertising is also an effective media that plays an important role in shaping social and cultural awareness, especially those aimed at specific groups such as women. These advertisements have turned into an influential tool in creating and promoting gender stereotypes including how women are portrayed in diverse contexts ranging from traditional to modern.
Keywords
semantics,. ; television advertising, ; analysis, ; effects, ; dimensions.
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