The Socially Responsible Brand as a Strategic Vector for Competitive Advantage from the Perspective of The Algerian Female Consumer: A Case Study of Celanie Bio Company.

Si Ahmed, Wafaa Hibet Allah; Nait Ibrahim, Boussad

مجلة إضافات إقتصادية
Volume 9, Numéro 1, Pages 622-638
2025-03-30

The Socially Responsible Brand As A Strategic Vector For Competitive Advantage From The Perspective Of The Algerian Female Consumer: A Case Study Of Celanie Bio Company.

Authors : Si Ahmed Wafaa Hibet Allah . Nait Ibrahim Boussad .

Abstract

The current study shed light on the deep understanding of the effect of socially responsible brand with its dimensions on the competitive advantage in the company of Celanie Bio. We follow the descriptive analytical method. A questionnaire is designed to be delivered to a sample of 130 Algerian clients (women). The answers obtained were analyzed through SPSS (Statistical Package for Social Sciences) V26. The findings have implemented that there is a statistically significant relationship and influence of the dimensions of socially responsible branding (economic, legal, ethical and charitable responsibility) on the competitive advantage.

Keywords

Brand ; Social Responsibility ; Competitive Advantage ; Celanie Bio

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The Socially Responsible Brand As A Strategic Vector For Competitive Advantage From The Perspective Of The Algerian Female Consumer: A Case Study Of Celanie Bio Company.

Abstract

Keywords

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