المعيار
Volume 29, Numéro 2, Pages 52-62
2025-03-22

Media Campaigns On Algerian Television: Between Design Professionalism And Impact Limits - An Analytical Study-



Authors : Soufi Chahrazed . Ghodbane Ghaliya .

Abstract

This paper aims to study and analyze a sample of media campaigns broadcasted on the first channel, highlighting the creativity employed in their design to achieve the desired impact on the audience. The study yielded several findings, the most significant of which are: The functions performed by the media campaigns in the study sample primarily include raising awareness. Regarding the professionalism of design employed in the media campaigns of the study sample, we found that these campaigns focus on creative elements such as employing persuasive technique.

Keywords

Design professionalism ; ; media campaigns ; ; first channel ; ; audience.

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