مجلة آفاق للبحوث والدراسات
Volume 8, Numéro 1, Pages 146-167
2025-01-31
Digitalization Models And Indicators For Tourism Marketing
Authors : Aissa Kadda . Diab Zeggai .
Abstract
The goal of this study is to assess the function of digital tourism in supporting tourism economy and importance of tourism sector in enhancing the economy. The study employed the objective and quantitative analysis of online curricula content methodology to examine the most important statistical indicators of modern tourist data trends using data from worldwide statistical organizations. The results of study determined impact of tourism digitization on sector based on the study rate-use of environmental travel, virtual reality, Internet of Things (IoT) and artificial intelligence. Moreover, measuring the contribution of personalization to tourism experience according to customer’s desires and expectations, the effectiveness of virtual reality during decision-making stage of customer’s journey, as well as role of engaging and participating in local culture of tourism trends and benefiting from artificial intelligence and the uses of robots to be able to deal with inquiries and assist customers. The study's most noteworthy findings included the integration of Internet of Things and artificial intelligence with tourism. This technologys enables sustainable, cost-effective, and personalized travel. Furthermore, the construction of a secure and resilient technology infrastructure necessitates significant financial commitment and organizational preparation. Provides unprecedented prospects to improve operational efficiency.
Keywords
tourism economy ; Virtual Reality ; Internet of Things (IoT) ; Artificial intelligence
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