دراسات إقتصادية
Volume 24, Numéro 2, Pages 179-196
2024-12-31
The Decision To Purchase A Banking Service Within Framework Of Trust
Authors : Merazka Mohamed . Saadi Elkhansa .
Abstract
The intense competition witnessed by banks; and the crises that plague the banking sector globally, led to research and thinking about ways to ensure the continuation of the relationship between banks and customers and gain their satisfaction; and reliance here on trust as a prominent element that helps to build a cooperative relationship by creating desirable behaviors between the parties to the extent that banks can anticipate any future consumer behavior of customers. The most important findings are that trust characteristics are similar to behavior and are found at all levels of response, while emphasizing that a general perception is only possible if the context is similar, especially sharing the same values, lifestyle and social system.
Keywords
Trust ; satisfaction ; commitment ; consumer behavior ; banking system
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
.
pages 257-268.
Jadah Hamid Mohsin
.
Alghanimi Manar Hayder Ali
.
Al-husainy Noor Hashim Mohammed
.
pages 60-75.
جوال محمد
.
بودي عبد الصمد
.
ص 1147-1167.
