المعيار
Volume 29, Numéro 1, Pages 542-557
2024-12-20
الترويج لثقافة الاتصال بالمؤسسة عبر الفضاء الرقمي -دراسة مؤسسة أوريدو نموذجا -
الكاتب : حمزة مروة .
الملخص
The aim of this research is to highlight the importance of the organization as a cohesive collaboration among its employees and management tactics, as well as fostering connections with both internal and external audiences. It must now stay updated on all new methods and strategies in smart management, as well as management and administration.. The Ooredoo Foundation serves as an example of implementing different marketing strategies and initiatives that focus on promoting Algerian Foundation's communication culture in the digital realm. The research identified the significance of implementing different public relations strategies within the organization, particularly in the online sphere. It has been highly valued for enhancing communication culture and shaping the Foundation's reputation.
الكلمات المفتاحية
promotion ; Communication Culture ; Digital Space ; Ooredoo Foundation
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