مجلة التمويل والاستثمار والتنمية المستدامة
Volume 9, Numéro 2, Pages 146-163
2024-12-10

Evaluating Pink Marketing Strategy In Maybelline Company



Authors : Feddaoui Amina .

Abstract

This study aimed to analyze the pink marketing strategy of Maybelline Company. To achieve the study objectives, the concept and importance of pink marketing, its principles and components, as well as the requirements for the success of pink marketing addressed. We applied the theoretical study to the case of Maybelline Company. The study concluded that Maybelline relied on promotion through websites, especially video technology via YouTube, and also used Instagram and contracted with many famous artists to promote its pink products. Maybelline's strategy is not limited to the successful promotion policy, it is also interested in the other pink marketing mix elements, especially focusing on continuously developing quality of products and distributing them through intermediaries, which led to the effectiveness of pink marketing and the success of Maybelline in achieving its strategic goals.

Keywords

Pink ; Marketing ; Strategy ; Maybelline

Les articles similaires

التسويق الالكتروني وأثره على تحسين الأداء التسويقي للمؤسسات الاقتصادية دراسة حالة مؤسسة " Iris" E-marketing And Its Impact On Improving The Marketing Performance Of Economic Entreprises -case Study Of " Iris" Company Le Marketing électronique Et Son Impact Sur L'amélioration Des Performances Marketing Des Entreprises économiques - Etude De Cas De La Société "iris"

عبد الحفيظ حسام الدين . 
ص 143-155.

An Examination Of The Rhetoric And “reality” Of Pink Marketing In Islamic Society .

Amina Benali . 
pages 227-244.

The Cash Flow Table As A Tool For Evaluating The Financial Situation And Performance Of The Company: Practical Study Of Naftal Company Oran Distribution Department

Boumediene Mohamed Rachid .  Benramdane Anissa . 
pages 635-657.

"evaluating The Impact Of Digital Marketing Communications On Customer Loyalty: The Moderating Role Of Service Quality In The Case Of Algeria Telecom Company"

Kouidri Abderrahmane . 
pages 163-177.

Stock Assessment Of The Deep Sea Pink Shrimp Parapenaeus Longirostris (lucas,1846) Of The Algerian Coast (western Mediterranean)

Ainouche Nawel .  Fillali Tahar .  Rouidi Samir .  Bensmail Samia .  Mennad Moussa . 
pages 13-21.

Formats de citation