Revue des reformes Economique et intégration dans l’économie mondiale
Volume 18, Numéro 1, Pages 1-10
2024-07-01
Digital Business Strategy - The Adoption Of Electronic Signatures In The Algerian Banking Industry
Authors : Laouar Manal . Boukerch Yahia .
Abstract
The increasing use of technological innovations, due to the covid-19 crisis, has led to a notable tendency among businesses to adopt electronic signatures as part of their digital business strategy. This article makes an attempt at measuring the contribution of e-signature to customer satisfaction and quality of the banking service. It delves into Algerian customers' acceptance and willingness to use the e-signature and the evaluation of its outcomes, while aiming at promoting electronic signatures as an instrument which enables digital maturity within Algerian banks. To test the research hypotheses, a quantitative research approach was employed. According to the findings of the survey, Algerian customers tend to accept to use e-signatures if their banks offer it as an option. Moreover, there was positive and statistical significance between the use of e-signature and customer satisfaction and perceived quality of banks.
Keywords
Electronic signatures ; digital business strategy ; digital maturity ; customer satisfaction ; service quality
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