مجلة الرسالة للدراسات والبحوث الإنسانية
Volume 9, Numéro 3, Pages 250-272
2024-10-12
(a Semiological Analytical Study Of The Flash Of The Caldo Gas Heater) The Visual Identity Representations Of The Condor Brand In The Electronic Advertising Message On Facebook
Authors : Tahar Abdessamia . Chaaban Hanan .
Abstract
Condor's success hinges on establishing a strong visual identity in the minds of its audience and fostering individual connections through visual communication. This is especially critical given the technological advancements that facilitate communication on platforms like Facebook. To delve into the representations of this visual identity, we conducted a semiotic analysis of Condor's brand in its advertising campaign on the Condor Electroménager page, focusing on the semiotics of the Caldo gas heater flash. The study yielded several key findings. Electronic advertising carries symbolic meanings that convey the institution's visual identity, evident in elements such as the logo, colors, product quality, and precision in manufacturing. However, despite the institution's emphasis on showcasing its visual identity through advertising, there is often a lack of clear design strategies. Messages tend to be simplified, avoiding complexity and excessive language, while highlighting the primary benefits of the product.
Keywords
Visual Identity; Branding Electronic Advertising; Condor Institution.
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
دهامنة بشرى
.
دراحي السعيد
.
ص 342-363.
صغيري رشا وصال
.
مفرج جمال
.
ص 305-320.
Said Houari Amel
.
pages 257-268.
