مجلة آفاق للبحوث والدراسات
Volume 7, Numéro 2, Pages 01-19
2024-07-31
The Influence Of Digital Platforms On The Performance Of Algerian Startups: An Empirical Survey
Authors : Azzaoui Abdelbasset . Cherifi Djelloul .
Abstract
The article explores the influence of digital platforms on Algerian startups' performance, emphasizing the significance of efficiency and expanded market reach facilitated by websites and social media. In order to test the study model and hypotheses, the article included a questionnaire formulated using previous studies. Fifty-one (51) from 100 managers of Algerian startups filled out this questionnaire. Empirical findings using Smart PLS 3 indicate a positive impact of efficiency and expanded market reach on startup performance, while questioning the underutilization of social media and websites, suggesting a need for increased awareness and training among managers to leverage these platforms effectively for rapid startup growth.
Keywords
Startups ; Digital Platforms ; Efficiency ; Expanded Market Reach ; Websites and Social Media Networks ; Performance
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