مجلة اقتصاديات شمال افريقيا
Volume 20, Numéro 2, Pages 219-242
2024-06-11
The Impact Of Green Innovation Orientation On Enhancing The Competitive Advantage Of Private Universities: A Perspective From Graduates Of Onaizah Colleges, Saudi Arabia
Authors : Moussa Mahmoud . Kamel Zuheir .
Abstract
The aim of this research is to investigate the impact of focusing on green innovation principles on the competitive advantage of private universities, as perceived by graduates of Onaizah Colleges in the Kingdom of Saudi Arabia. The study employed a descriptive-analytical approach and surveyed 150 graduates from Onaizah Colleges between 2020 and 2023. Data was collected using Google Forms, and statistical analysis was conducted using SPSS software, including descriptive measures and simple linear regression. The findings revealed a significant positive relationship between the dimensions of green innovation within Onaizah Colleges and the enhancement of competitive advantage, according to the perspective of the graduates. Based on these findings, the study provides recommendations for colleges to enhance their focus on green innovation and strengthen their competitive advantage, ultimately achieving distinction among universities. These recommendations include integrating green innovation into educational programs and research activities, as well as implementing effective marketing strategies to raise awareness about green innovation initiatives and their associated competitive advantages.
Keywords
Competitive advantage, Green innovation, Graduates, New technology, Onaizah Colleges, Saudi Arabia.
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