دراسات اقتصادية
Volume 5, Numéro 2, Pages 119-143
2018-12-21
Evaluation Of Internet Banking Websites In Algeria
الكاتب : Bencheikh El Fegoun Rachida .
الملخص
The main objective of this study is to analyze and evaluate the banking websites in Algeria, in order to know their marketing functions, their contents and their roles in banks. In order to well conduct this research, we developed a website evaluation grid, which was analyzed statistically. Our study has been conducted on the basis of the data collected from twenty banks established in Algeria . The data’s processing and analysis in this study revealed the existence of statistically significant differences between the different characteristics of the websites of the banks studied. In the light of the reached results in this study, we have been able to make a number of suggestions aimed to contribute at the development and improvement of the use of banking websites in Algeria, and thereby make it possible to perform the marketing functions effectively and efficiently.
الكلمات المفتاحية
Banking website; institutional website; transactional website; The ergonomics of banking website; the marketing functions of a website.
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عياد خيرت
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Soumeya Ben Amara
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