ALTRALANG Journal
Volume 8, Numéro 2, Pages 34-52
2026-10-31
Evaluating Esp In Entrepreneurial Contexts: Toward A Quality-based Framework For Communication, Training, And Start-up Ecosystem Readiness
Authors : Boulkroun Fouad .
Abstract
The integration of English for Specific Purposes (ESP) within entrepreneurship and start-up programs has redefined the communicative demands placed on learners, particularly in contexts where innovation, persuasion, and cross-cultural negotiation are central. Notwithstanding this transformation, the evaluative frameworks governing such programs remain underdeveloped and conceptually misaligned with contemporary demands. The dominant institutional approach continues to privilege Quality Control (QC) mechanisms, focusing on retrospective assessment and the correction of observable deficiencies in language performance. This conceptual paper argues that QC, while operationally useful, is structurally insufficient as a primary framework for evaluating ESP in entrepreneurial ecosystems, and that a Quality Assurance (QA)-oriented evaluative model is required. Specifically, the study identifies proactive QA standards and systematically aligns them with complementary QC measures to ensure both preventive and corrective dimensions of program quality are addressed. To operationalize this dual-logic approach, the paper develops a comprehensive evaluative checklist grounded in four theoretically and empirically measurable dimensions: (1) disciplinary communication competence, (2) innovation-oriented language use, (3) instructional training effectiveness, and (4) start-up ecosystem readiness. These dimensions are grounded in foundational needs analysis models, constructive alignment principles, international quality standards, and entrepreneurship competency descriptors. The principal contribution lies in a dual-logic checklist that explicitly maps QA and QC indicators across all four dimensions, generating a multi-layered diagnostic profile. Rather than treating quality as a binary judgment, the framework positions it as a dynamic, evidence-informed continuum that supports iterative improvement. Future empirical validation across diverse entrepreneurial higher education contexts is identified as a necessary next step.
Keywords
Entrepreneurial education ; ESP evaluation ; evaluative checklist ; framework ; higher education governance ; quality assurance ; quality control ; start-up ecosystems
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