دراسات اقتصادية
Volume 20, Numéro 3, Pages 51-64
2026-10-28
Anticipating The Future Of Media Economics In The Era Of Artificial Intelligence: A Scenario-based Approach
Authors : Bakria Aissa .
Abstract
This study seeks to explore the future of media economics in the era of artificial intelligence by addressing several theoretical concepts related to media economics and artificial intelligence. It adopts a prospective approach based on scenario analysis and examines three potential scenarios. The scenarios reveal divergent possibilities for the future of the media industry, with significant opportunities for improvement and innovation on the one hand, and challenges that may threaten the continuity and sustainability of the industry on the other. The analysis highlights the importance of media organizations investing in technology and establishing strategic partnerships in order to adapt to transformations and capitalize on emerging opportunities. The recommendations proposed provide a framework for digital transformation and revenue diversification, thereby enabling the media industry to sustain its development in the era of digital technology and artificial intelligence.
Keywords
Media Economics Artificial Intelligence Media Industry Digital Transformation; Business Models; Scenario Analysis.
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