مجلة أبحاث ودراسات التنمية - Revue Recherches et Etudes en Développement -
Volume 13, Numéro 1, Pages 489-503
2026-06-30
The Readiness Of Start-ups To Adopt Generative Artificial Intelligence: A Mandatory Path Towards Sustainable Growth
Authors : بن قايد فاطمة زهرة . مهديد فاطمة الزهراء .
Abstract
Abstract: This research examines the preparedness of startups to leverage computer-generated artificial intelligence for their sustained development. As competition intensifies, numerous startups believe that generative AI can assist them in innovating and enhancing productivity. Nonetheless challenges arise in its implementation, such as regulations, technology, and company dynamics, necessitating thorough examination. The aim of this research is to assess the organizational, technological, and management capabilities of startups, as well as to understand how the adoption of these technologies impacts their financial performance and longevity. Through an in-depth analysis of various case studies from across the globe, the research concluded that the readiness of startups is a conscious choice, particularly in light of recent advancements, and it aids in evaluating a startup's capabilities in planning, technology, and operations. The findings included recommendations highlighting the necessity of establishing robust regulations and a strategic plan for effectively and responsibly utilizing computer-generated artificial intelligence. Keywords : Generative artificial intelligence, start-ups, organizational and digital readiness, sustainable growth.
Keywords
Generative artificial intelligence ; start-ups, organizational and digital readiness ; sustainable growth
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