مجلة الرسالة للدراسات الإعلامية
Volume 10, Numéro 2, Pages 178-188
2026-07-31
The Semiotics Of Political Discourse And The Reconstruction Of The Mental Image Of The British Monarchy: An Analytical Study Of King Charles Iii’s Speech Before Congress (april 29, 2026).
Authors : Chikhi Radia .
Abstract
This study seeks to explore the semiological dimensions of political discourse and their impact on engineering the international mental image of the British monarchy, by analyzing King Charles III's speech before the U.S. Congress )April 29, 2026).The research problem stems from a fundamental question regarding how linguistic and non-linguistic symbols and messages are employed within the royal discourse to reshape mental impressions among the American public and political elites in the post-Queen Elizabeth II era. The study centers on deconstructing the discursive strategies aimed at transitioning the monarchical institution from its traditional protocol framework into the broader sphere of contemporary diplomatic efficacy. The study reached a set of results, most notably: the King’s success in utilizing "semiotic displacement" to shift the image of the monarchy from the field of "rigid tradition" to the field of "modernity and universal values" (such as sustainability and digital ethics). Furthermore, the analysis revealed the use of a "value framing" strategy to enhance British soft power, leading to the construction of a balanced mental image that combines historical continuity with future leadership. This contributed to strengthening the "Special Relationship" between London and Washington amidst current geopolitical shifts, transforming the discourse from a mere protocol act into a comprehensive semiotic performance that bolsters the international standing of the British monarchy.
Keywords
Political Communication ; Political Discourse ; International Mental Image ; Public Diplomacy ; Soft Power
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