مجلة المنظومة الرياضية
Volume 13, Numéro 2, Pages 194-207
2026-09-05

Human Versus Machine Translation In Sports Media: A Mixed-methods Study On Conveying Psychological Content To Arabic-speaking Audiences

Authors : Ziane Abire .

Abstract

This study investigates the comparative effectiveness of human versus machine translation in conveying psychological and emotional dimensions within sports media discourse to Arabic-speaking audiences. Employing a mixed-methods design, the research combines a content analysis of five international sports articles addressing athletes' mental health with a survey of 120 Arabic-speaking sports media consumers. Quantitative findings reveal that 52.5% of participants rated human-translated content as having "high" psychological impact, compared to only 40.8% for machine-translated content. Chi-square analysis confirms statistically significant differences (χ² = 44.20, p < 0.001), supporting the superiority of human translation in preserving psychological depth. Qualitative content analysis further demonstrates that human translation excels in cultural mediation, terminological accuracy, and emotional resonance, while machine translation exhibits semantic flattening and reduced affective engagement. The findings underscore the necessity of human oversight in translating emotionally sensitive media content and challenge the adequacy of fully automated translation systems in contexts requiring psychological nuance. This study contributes to the intersection of translation studies, sports media, and AI ethics by proposing a framework for evaluating psychological translation quality.

Keywords

Machine translation ; human translation ; psychological content ; sports media ; Arabic-speaking audience