مجلة دراسات بيئية
Volume 4, Numéro 1, Pages 16-31
2026-07-07
The Impact Of Strategic Direction As A Dimension Of Strategic Leadership On Achieving Sustainable Tourism Development
Authors : Alshukri Basim Mohammed . Gamal Dina .
Abstract
This study aimed to examine the relationship between strategic orientation and sustainable tourism growth, with a particular focus on the economic, social, and environmental aspects of sustainability. The researcher used a descriptive analytical method to collect data from a sample of managers at the Iraqi Tourism Authority. The results showed that strategic orientation has a beneficial effect on various dimensions of sustainable tourism development. Furthermore, the study indicated that leaders at the Iraqi Tourism Authority wish to strengthen the aspect of strategic orientation and advance the development of sustainable tourism. However, certain areas require improvement, such as community engagement and environmental sustainability. In summary, this study provides valuable insights to policymakers and tourism sector managers, highlighting the importance of fostering a positive organizational culture to promote sustainable tourism development
Keywords
Strategic Leadership ; sustainable tourism development ; Strategic direction
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