مجلة العلوم الاقتصادية والتسيير والعلوم التجارية
Volume 19, Numéro 1, Pages 481-490
2026-06-30
Cultural Diversity Management In International Tourism Partnerships
Authors : Zid Chaher .
Abstract
Cultural differences influence operational interactions in international tourism partnerships. This study explores how cultural shocks and synergies arise in service practices. Using a qualitative case study applied on a large tourism company in Asia, the research analyzes internal documents, professional correspondence, and operational cases involving European, Middle Eastern, and Asian partners. The findings indicate that cultural expectations shape communication styles and negotiation approaches. European partners generally rely on formal communication, whereas Middle Eastern partners emphasize relational interaction, flexibility, and rapid responses. The study shows that adaptive practices such as channel-appropriate communication, hybrid documentation, and culturally intelligent staff can reduce resolution times and transform potential cultural conflicts into operational synergies.
Keywords
Cultural Differences ; International Partnership ; Tourism ; Destination Management Companies.
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