مجلة الرسالة للدراسات الإعلامية
Volume 10, Numéro 1, Pages 142-152
2026-05-30
The Reality Of Electronic Advertising In Algeria's Digital Environment An Analytical Study Of A Sample Of Car Sales Offer Pages On Facebook.
Authors : Debbah Toufik . Echikr Anisa .
Abstract
In recent years, a special type of e-marketing activity has emerged, whereby some Facebook page owners offer a live streaming service from car markets. where they go every weekend and film the cars on sale. Through the live broadcast, followers of the page can see the condition of each car. These pages connect sellers and buyers and facilitate the start of the sales process between them, representing a new method of electronic advertising. Our study is an analytical study that uses a descriptive approach to identify this particular type of electronic advertising and its specificity as purely Algerian by analysing the content of a sample of Facebook pages active in this field.
Keywords
Media and communication sciences ; Electronic advertising ; facebook ; live streaming ; car sales
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