Revue Organisation et Travail
Volume 15, Numéro 1, Pages 148-166
2026-06-10
The Consumer Behavior : A Bibliometric Analysis Of The Asjp
Authors : Meroudj Mohamed Ali . Brachene Imed Eddine . Otmani Kamel .
Abstract
The preferences and needs of modern consumers are becoming notably more intricate and multifaceted. Therefore, it's essential for both businesses and researchers to explore pertinent consumer insights to deepen their knowledge and create successful strategic approaches. This research attempts to examine the bibliometric patterns related to consumer behavior studies specifically within Algeria. We carried out our data-driven investigation using the Algerian Scientific Journal Platform (ASJP). The data reveals a relatively small quantity of published works, showing variations over the recent period. These publications have a harmonic representation of authors, only slight variations among different universities, a modest predominance among specific journals, and a majority of contributions coming from Algerian sources. Furthermore, they exhibit substantial distribution across different geographic areas and languages.
Keywords
Customer behavior ; bibliometric analysis ; ASJP
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